Duration

1 year

Starting Date

September

Tuition Fee

TBA

Location

Kitchener – Doon

About the program

In the Strategic Marketing and Research Analysis course from Conestoga College you will empowered through this program with real-world problems, critical business decision-making and implementing strategic solutions to foster business growth. You will have the opportunity to formulate research questions, develop research designs, execute research from primary and secondary sources, perform data analysis, and interpret results. You will leverage key insights to prepare and communicate complex business recommendations through data-driven presentations and storytelling to recommend a corporate strategy. 

This program includes an emphasis on emerging research tools and techniques and an adherence to professional and strategic presentations.

Careers

Graduates may find opportunities within a variety of public, private, and non-profit organizations, in the fields of marketing, public policy, media, advertising, tourism, human resources, education, needs assessment, and program evaluation. Potential employers may include market research firms, private corporations, consulting groups, municipal, provincial, and federal government agencies, educational institutions, social agencies, and not-for-profit organizations.

Courses Included

  • Professional Communications and Reporting  
  • Information Technology for Marketers
  • Marketing Fundamentals
  • Marketing Research: Strategy, Stakeholders, and Ethics  
  • Quantitative Marketing Research Design, Execution, and Analysis 
  • Qualitative Marketing Research Design, Execution, and Analysis 
  • Marketing Psychology & Consumer Behaviour

Interested? Get started today!

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